Our consideration is based on the willingness to help labor and community on their development, whereas kachu play its part as a facilitator and support system at once. Positive intentions will turns out beneficial or good feedbacks, as the bible said “apa yang kau tanam, itu yang akan kau tuai”, as we are now planting relationships with people where connectivity and interaction are the outcomes of all. It is not about seeking attention or gaining capitalist, it is not business to business, it is about people to people. This is known as the social economy; we (company) are the ones whose tries to take action or intention within the human interaction.  Humans are disconnected with the environment cause of the technology and media usage, disconnected means we as human are lacking in face to face interaction, human are totally connected virtually rather than physically, and it becomes our concern. 

 

In this era of connected consumerism, social media wouldn’t be efficient and it is not going to save a business. Readers might hear of generation Z, Millennial and so forth, which play a big role in business ecosystem whether it is going to work or not. But the biggest threat to business now days are the generation C, where C stands for connectedness. Humans and media have the ability to share voices, this becomes an issue where people and media have too much talking but less listening moreover learning. Generation C is a part of an audience with an audience of audiences. Condition like this could lead to social capacity, where a person could be defined by what other thoughts and similar condition happen with brands, it is shaped throughout what their customer feels about the brand.

 

Hence, investment in society is important and so as creating impact through projects that we have planned. We are actually participating and consider as a brand that influential for the environment, community and ecosystem.